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Hyundai on the lookout for a PR agency

06-October-2009
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Hyundai on the lookout for a PR agency

Hyundai Motors, the second largest car manufacturer in the country, has called for a pitch for its PR duties. Confirming the news, Rajiv Mitra, Head of Corporate Communications, Hyundai Motors, said, “We have decided to hire a new PR agency as we want fresh ideas and strategic inputs to take forward our PR activities.”

He further said, “It is an open pitch and we are not restricting the numbers. We will be inviting the established PR agencies.”

Commenting on the brief given to the agencies, Mitra said, “All the agencies are to come up with fresh ideas for strategic inputs. The brief for the agencies is to come up with an innovative PR campaign that cuts the clutter in the auto industry. The aim is to further enhancing Hyundai’s established goodwill with national and regional media and to make the Hyundai brand the most visible in media.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.