Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Hyundai on the lookout for a PR agency

06-October-2009
Font Size   16
Hyundai on the lookout for a PR agency

Hyundai Motors, the second largest car manufacturer in the country, has called for a pitch for its PR duties. Confirming the news, Rajiv Mitra, Head of Corporate Communications, Hyundai Motors, said, “We have decided to hire a new PR agency as we want fresh ideas and strategic inputs to take forward our PR activities.”

He further said, “It is an open pitch and we are not restricting the numbers. We will be inviting the established PR agencies.”

Commenting on the brief given to the agencies, Mitra said, “All the agencies are to come up with fresh ideas for strategic inputs. The brief for the agencies is to come up with an innovative PR campaign that cuts the clutter in the auto industry. The aim is to further enhancing Hyundai’s established goodwill with national and regional media and to make the Hyundai brand the most visible in media.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...