Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Hanmer MSL rebranded as MSL India

17-October-2012
Font Size   16
Share
Hanmer MSL rebranded as MSL India

MSLGroup India has announced the rebranding of Hanmer MSL to MSL India. This move comes about five years after MSLGroup acquired Hanmer & Partners. Since joining MSLGroup in October 2007, Hanmer MSL (now MSL India) has undergone a series of evolutions to reach today’s current marketplace leadership.

Earlier in October, MSLGroup had announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in the country.

Commenting on this announcement, Glenn Osaki, President, MSLGroup Asia, and Chair, MSLGroup India Management Board, remarked, “India has always been one of MSLGroup’s highest priority markets, and we are proud to invest in and cultivate our team’s passion and commitment to providing top-of-the-line creative solutions to clients, and being the most trusted advisors in the nation. The new MSL India brand will emphasise our dedication to innovate and engage conversations and communities across the India market.”

Speaking to exchange4media, Jaideep Shergill, CEO, MSL India, said that ever since the acquisition, Hanmer and MSLGroup have been working together very closely and this rebranding is a natural succession to move to the MSL brand. The objective is to build the brand.

He further said that this rebranding won’t change anything in terms of administration and operations. Both MSL India and 20:20 MSL will continue functioning as separate entities.

Calling the rebranding a positive development, Shergill said that following this, the “MSL brand will be the hero”. Along with this, there will be increased focus on digital communication as well as contemporary communication.

The firm’s next phase of development, in line with the recently announced MSLGroup India business strategy, will be to focus on cultivating strong communications professional talent, strategic communications services, and the integration of social, content and creative to form comprehensive solutions for both local and international clients.

Shergill informed, as part of this integration, MSL India will incorporate, what it calls, the Social Hive, which has already been launched globally. The Social Hive will serve as a common resource centre for all digital communication requirements and aid in forming one seamless organisation. MSLGroup has hired 50 people in India over the last two years for digital.

“In terms of manpower development, MSLGroup has an aggressive learning and people development programme, where the focus is on providing a strong culture, developing talent, a mobility programme that gives a chance to employees in India to train at MSL’s global offices as well as providing the best of infrastructure,” he added.

It may be recalled that last week, MSLGroup India opened its flagship office in Mumbai that is now home to the 250 joint staff of MSL India, 20:20 MSL and MSLGroup Creative+ in one consolidated location.

Also read:

MSLGroup India expands growth strategy

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi