Hanmer MSL, part of MSLGroup, Publicis Groupe’s flagship specialty communications, public relations and events network, has announced seven new clients. These are History (A+E Networks & TV18 JV), Neo Sports, Biocon, CREDAI Bengaluru, BOC India Ltd, HTC Corporation and SBI General Insurance.
These new wins expand Hanmer MSL’s expertise in pharma, media and entertainment, sports, technology, insurance and real estate industries. The agency will provide strategic communications consultancy programmes to help these clients in the areas of brand building, corporate reputation management, corporate responsibility and crisis and issues management.
Hanmer MSL will also draw on expertise and capabilities within MSLGroup to support these national and multi-national companies expansion within the country through its network of eight offices in eight key cities and an additional 29 network offices, which focus on Tier I, II and III cities.
Commenting on the new business wins, Jaideep Shergill, CEO, Hanmer MSL, and member MSLGroup India Management Board, said, “As an agency we have always focused on enhancing and improving our capabilities, providing our clients the best of our services. As part of this commitment, we are thrilled to be working together with brands that are considered to be some of the industry’s most respected and successful professionals.”
Hanmer MSL has the responsibility of handling the strategic communications assignment of History in India. Hanmer MSL will leverage its expertise by providing strategic counsel to create maximum exposure for the brand amongst target audiences and key stakeholders.
Neo Sports Broadcasting has appointed Hanmer MSL to support the premier programmes on its two channels – Neo Sports and Neo Cricket, and highlight popular and potentially popular sporting events and series to help the company achieve its key business priorities of growing viewership and market share.
Hanmer MSL will join hands with Biocon, India’s first biotechnology company, to leverage and add media worth and value to their Diabetology campaign and help grow this campaign into a successful venture. Alongside this campaign, Hanmer will also handle the corporate mandate of Biocon as well as help the company launch and build on its online presence involving social media tools.
Since its inception from 1980, the Confederation of Real Estate Developers’ Associations of India (CREDAI) Bengaluru (earlier known as KOAPA) has safeguarded the interests of real estate developers and builders while protecting the rights of buyers and home owners around the state of Karnataka. Hanmer MSL will work towards developing CREDAI as a thought leader and help in ensuring quality media mileage for all their ventures, events and business developments.
BOC India Ltd (BOCI), a member of The Linde Group, provides a one-stop solution to all businesses for gas supply and related equipment and services. The company manufactures cryogenic and non-cryogenic vessels and also designs and commission projects. Hanmer MSL has been entrusted with the mandate to communicate the brand transition and change management process and establish and elevate the profile of Linde Group in Kolkata, Mumbai, Delhi and Chennai.
Hanmer MSL has the responsibility of executing corporate as well as product PR for HTC Corporation.
For SBI General Insurance Company Ltd, Hanmer MSL will be in charge of corporate PR and product PR, including product launches. The company is a joint venture between the State Bank of India and Insurance Australia Group (IAG), Australia’s leading general insurance provider.