Hanmer & Partners Communications – one of the leading public relations firms, has bagged the PR duties of BharatMatrimony.com. BharatMatrimony.com had called for a PR pitch nearly a month ago featuring all the top end PR agencies. Hanmer & Partners was among the national public relations firms that pitched for the account.
S Suresh, Business Head, BharatMatrimony.com said, “We have zeroed in on Hanmer and Partner Chennai, after a multi-agency pitch which featured the best of the PR agencies. Hanmer and Partner was the right choice because they matched our expectations in terms of quality PR, and they had a sound comprehension of our business and PR strategy,” he said.
Based in Chennai, BharatMatrimony.com enjoys a strong global presence as a matrimonial service provider since 1997. Currently there are over three million registered users and over two hundred and Fifty thousand successful marriages to its credit. The company also has a wide gamut of services with a laudable replication of their online services offline. The website has 14 regional sites for greater local relevance. The company is also present abroad to cater to the NRI market.
However, on winning the account, Sunil Gautam, Managing Director, Hanmer & Partners Communications, said, “The key to winning the pitch was in the approach. We did not look at Bharat Matrimony.com as a portal or a dotcom company, but as a click, brick and mortar company owing to its strong offline presence providing complete marriage solutions under one roof. Our communications strategy was presented based on careful analysis of the PR initiatives in the past and with focus on clarity in terms of positioning. Greater impetuous was also given to their regional brands to ensure that the local relevance factor is leveraged to the maximum. We are indeed proud to be associated with BharatMatrimony.com and look forward to delivering the best.”
Hanmer & Partners is a multi-disciplinary communications consultancy firm focused towards defining and enhancing public image of clients. The company has a network of 27 offices including a recently set up Dubai operation. 165 dedicated PR professionals constitute over 600 man-years of experience across 20 different industries. The company handles PR for 70 leading companies and brands such as LG, Kinetic, CNBC, Daimler Chrysler, LG Care, Arvind Brands, Reid & Taylor, Western Union and Gujarat Ambuja etc. The company has also recently announced the acquisition of Doc Asia – a healthcare communications company and thereby launching Hanmer Healthcare & Hanmer Interactive.