Hanmer & Partners has been appointed the public relations consultants to Hansa Research, research partners with heavy market research users like ICICI Bank, Reliance Infocomm, Birla Sun Life Insurance, Nokia and Philip Morris, among others.
R K Swamy, the guru of Indian advertising, had formed Hansa Research in 1983. In April 2002, Ashok Das, a market research professional, took up equity in the company and became its Managing Director. The billing of the company was Rs 0.6 million when he took over. The company closed FY 2004-05 with billings of Rs 9.5 million and is set to cross Rs 13.5 million this financial year.
Hansa Research, one of the fastest growing market research organizations in India, offers complete range of innovative market research solutions such as advertising pre-testing, product testing, and concept testing, etc. It has a vast understanding of diverse sectors such as FMCG, media, automotive, durables, etc.