Groopoffers.com, a Paramount Deal-A-Day website, has appointed Brandspk Communication | PR as its official PR agency for India. Brandspk will be providing innovative insight-driven, strategic PR solutions for groopoffers.com.
Other than spokesperson profiling, product placements and industry participation, Brandspk will also construct tailor-made plans to feature groopoffers.com in industry vertical specific stories.
Commenting on the appointment, Raj Iyer, CEO, groopoffers.com, said, “The concept of group buying is at a very interesting yet exciting stage in India and we at groopoffers.com have a number offer magnificent and astonishing discounts on everything in services from spas, F&B, adventure sports and travel to real estate. To add momentum to our plans, we needed a communications partner who not only understands and comprehends the trade but also customizes the communication based on the product needs. The passion and thought process shown by BrandSpk was in sync with our strategy.”
“We are pleased to be chosen as communication consultants by groopoffers.com, India’s Numero Uno group deal offering company. We are excited to work with a dynamic team which is here to make group buying popular and empower the consumer to get the biggest discounts online,” said Anuja Chaudhary, Director, BrandSpk Communication |PR.
Our typical marketing budget is usually 10 per cent of the topline spend