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Globalisation and communication challenges – PRCAI takes a look

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Globalisation and communication challenges – PRCAI takes a look

Is globalisation of India imposing challenges before the corporate sector and their communication force? Are we ready to face the plethora of changes thrown before us? The PRCAI (Public Relations Consultants Association of India) looked into many such issues in their mini summit held in Bangalore recently.

Prema Sagar, President of PRCAI opened the discussion with the mission and objectives of PRCAI and its goals that attend to the immediate and future needs of Public Relations as a profession and the standards that need to be set to achieve results. The seminar was conducted and moderated by Nandita Lakshmanan, CEO, The PRactice and member of PRCAI.

Narayan Murthy Chief Mentor of Infosys Technologies offered the keynote address dwelling on the current position of India in the global market and the needs for effective communication. He highlighted on the challenges faced by PR agencies and the possible solutions to create an international understanding.

The PRCAI gave away two of their coveted CMS (Consultancy Management Standards) certificates to Text 100 and Genesis PR. Zaccharia James, CEO, Text 100 and Ashwani Singla, CEO, Genesis PR, received the certificates on behalf of their teams.

Peter Yorke, Corporate Communications – Iflex, spoke about the ‘phenomenon of globalisation that is being thrust upon us.’ He explained the strategy behind Iflex’s success story and its position on the global map.

Ashwani Singla made an interesting presentation exposing the radical changes the corporate and communication industry is going through. He also questioned the audience and the panel members of their readiness to face it all.

The second part of the seminar had before us esteemed professionals like Ravi Uppal from ABB, Dharen Chaddha from Momentum Consulting, Samuel Selvakumar from Hutch and Kanwaljit Singh, ex-Intel. Lakshmanan asked the panel members about their views on the current position of India from an international standpoint and whether the cliché ‘think global, act local’ is an effective tool for communications.

The second part of the day saw a workshop conducted by Noni Chawla. The workshop was about how internal corporate communication and PR agencies could work together to deliver outstanding results.


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