APCO is launching its operations in India, after successful stints in the US, Europe, the Middle East, Africa and other countries in Asia. APCO’s launch in India comes as a strategic move by the company to strengthen its presence in the Indian subcontinent. Founded in 1984, APCO Worldwide is an independently owned global communication consultancy.
Margery Kraus, President and CEO, APCO Worldwide, said, “India’s fast and massive growth over the last few years makes it a crucial market for many of our clients. We have been operating successfully in New Delhi since early 2007 to assemble a first-rate team, working for existing APCO global clients, as well as winning a number of significant new accounts. We now formally launch offices in New Delhi and Mumbai.”
Devashish Dasgupta, Managing Director, APCO Worldwide India, said, “APCO brings a uniquely integrated service offering to India, with a combination of investment consulting, government relations and strategic communication services.” Dasgupta has 16 years of experience and has assisted a large number of medium-sized enterprises set up business operation in India.
Christian Murck, CEO, APCO in Asia, added, “Our impressive global team of senior consultants and International Advisory Council members, including former elected politicians and ambassadors, uniquely qualifies APCO to assist these emerging multinationals with their expansion overseas. Given our strong presence in the US and Europe, APCO is an ideal partner to facilitate Indian companies’ expansion into global markets and vice versa.”
On the occasion of its launch, APCO hosted a business round table on ‘Cross border challenges faced by multinationals and the role of business diplomacy in mitigating risks’, jointly with the American Chamber of Commerce.
The round table, moderated by Abheek Burman, Senior Editor, NDTV Profit, had eminent guests from bureaucracy, corporate world and media, including prominent names like Shankar Bajpai, former Indian Ambassador to the US; Shailesh Shah, Director, Satyam Computers; Neil Gough, Head-Public Policy, Vodafone; and Pradeep Gupta, Chairman, Cyber Media, among others.
While Vodafone’s Gough shared his view on the importance of business diplomacy for international companies entering the Indian market and the key to their success, Shah and Gupta addressed the issue from the other side, when Indian companies entered international markets. The discussion ended on a final note that business diplomacy played a very critical role in today’s environment.
APCO Worldwide was named PR Agency of the Year 2007 by PR News; Agency of the Year 2006 by PR Week; European Consultancy of the Year in 2005, 2006 and 2007 by Public Affairs News; and Public Affairs Agency of the Year 2004 by The Holmes Report.
APCO’s clients include corporations, governments, industry associations, non-profit organisations and seven of the top 10 companies on Fortune’s Global 500. Core services include corporate, investor and internal communication, crisis management, issue management, government relations, litigation communication, media relations, coalition building, opinion research, market entry, corporate responsibility and online communication.