Genesis Burson-Marsteller has been appointed the public relations agency for Adlabs Imagica, a new entertainment theme park and flagship venture of Adlabs Entertainment.
Adlabs Imagica, which is coming up on the Mumbai-Pune Expressway, will offer entertainment, fun, action, relaxation, dining, shopping and accommodation at a single location. According to media reports, the theme park is being built at a cost of Rs 1,600 crore and is spread over an area of 110 acres. The park is expected to open sometime in 2013.
Adlabs Entertainment is promoted by Manmohan Shetty. Shetty is the founder of Adlabs Films, now known as Reliance Mediaworks, following its acquisition by Reliance ADAG in 2006.