Visa has signed on Genesis Burson-Marsteller. As part of a one-year retainer, Genesis Burson-Marsteller will support Visa in further communicating the benefits of electronic payments, and the company’s latest developments in safe and efficient payment innovations. Further, it will support Visa’s commitment to financial inclusion for all of India.
Commenting on the development, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller said, “As Visa further develops what is already the most advanced payment processing network in the in the world, we are delighted to be working with them to highlight these advancements through strategic and targeted communications.”
Genesis Burson-Marsteller will lend counsel and tactical support to Visa’s ongoing communications efforts using targeted media outreach in the technology and consumer space, as well as conduct stakeholder education and engagement. The programme will be targeted at showcasing Visa’s leadership in the sector.
Visa is the latest among industry leaders by whom Genesis Burson-Marsteller has been retained to provide targeted communications strategy and programme implementation.