Genesis Burson-Marsteller has announced strategic alliances with WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates (QGA) to offer global public affairs capability to companies in India. The practice draws upon an international network of public affairs professionals to offer integrated multi-market public affairs campaigns across Washington, Brussels, Hong Kong, China and India.
The alliances were announced by Howard Paster, Executive Vice-President, Public Relations/Public Affairs at WPP Group. Emphasising the importance of these partnerships, Paster said, “It will act as a two-way bridge to help our international clients ably navigate regulatory environment and policy developments seamlessly across international markets.”
“Our team of experts, who have decades of experience of working with the government, help companies understand the emerging and often complex regulatory and policy issues that impact their business,” said Prema Sagar, Principal and Founder, Genesis Burson-Marsteller. “As Indian companies compete in international markets, our principal partnership with BKSH and alliance with QGA will further strengthen our ability to provide valuable counsel and reach,” she added.
“We help companies find business solutions for a range of issues, including foreign direct investment, policy and regulatory affairs, through our campaign framework methodology. Using Constellation, our proprietary tool, we also help companies engage with a complex set of stakeholders,” explained Ashwani Singla, CEO, Genesis Burson-Marsteller.
The Genesis Burson-Marsteller public affairs practice is focused on key vertical segments such as retail, healthcare, energy, aviation, financial services, infrastructure and ICT.