Genesis Burson-Marsteller has had a good start to the third quarter, adding a number of clients to its kitty. Sounding upbeat, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, said, “Obviously the industry is still looking good, it’s vibrant, growing and doing well.”
Given the growing clout of digital media, Sagar said that the agency had integrated digital media into most of the campaigns.”
She further said, “It’s nice to have these brands, where you can do a lot more digital, because consumers today are digital! Anyone can look at three sides – media, government and digital – which will provide a holistic environment.” She went on to add, “Such clients are looking at India in a big way.”
The new clients added to the kitty include: Dolby Technologies India Pvt Ltd, Cargill, Pitney Bowes Business Insight and Newby India Pvt Ltd.
Genesis Burson-Marsteller has won the public relations and digital functions of Dolby Technologies. IPAN H &K is the incumbent agency. Since the 1960s, Dolby Laboratories has been a leader in audio innovation. Dolby Technologies set the standard for quality in every facet of the audio industry. In India, Dolby Technologies can be found in broadcast, cinema, games, home cinema, mobiles and PCs.
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, Cargill employs 130,000 people in 63 countries and has business interests in Grains and oilseeds – sugar – chocolate – sweeteners and starches; meats, eggs and poultry – salt – cotton – dressings, sauces and oils; animal nutrition – health and nutrition – ferrous, petroleum and fuels.
Pitney Bowes Business Insight (PBBI) aspires to be the vendor of choice for enterprise and public sector organisations who are seeking to enable lifetime relationships with their customers or citizens. Their software and services are designed to increase the value of every customer communication while also delivering operational efficiencies in order to build lifetime customer value and profitability. The company achieves this through Customer Communications Management (CCM), which comprise a set of core capabilities (Data, Insight, Strategy & Communications) that are brought together to provide robust, vertical solutions.
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