Ganesh Lakshmanan has been appointed as General Manager – Communications at Hosmac India. He will be responsible for the marketing and communication for Hosmac.
Lakshmanan has been with leading publishing houses in India and abroad for the past 19 years. He has worked with leading publishing companies like India Today and The Telegraph. He has also worked with the Gulf Times, where he was responsible for the growth of new business from the international market; mainly from Europe and other countries.
In his last major assignment with Infomedia India Ltd, he had led the growth for the healthcare and IT magazines. He was primarily responsible for the launching and establishing of the healthcare brand for Infomedia. Lakshmanan has taken some pioneering marketing initiative for the healthcare industry. He has been consulting in the healthcare sector for the past three years, mainly catering to the client’s marketing requirements.
At Hosmac, his aim is to establish the company as the leading consulting and project management firm for the healthcare industry through various events, PR activities and advertising.
Dr Vivek Desai, Managing Director, Hosmac India, said, “It has been a wonderful journey for us in the last 15 years. We have grown considerably to become the largest healthcare consulting company in Asia, providing all services under one roof. We clearly see the growth potential and opportunities existing in the market. In order to enhance our platter of services, we are attracting talent from various skill sets to add value to our organisation and have a sustainable growth. We are already setting our footprint across other countries and have plans to grow it further this year.”
Due to the immense domain knowledge which Hosmac has gathered over the several years, it would also venture into distributing this knowledge to healthcare professionals through various platforms, thus creating a path for growth and venturing into new domain expertise.