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Film production house K Sera Sera assigns PR mandate to Clea PR

04-November-2006
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Film production house K Sera Sera assigns PR mandate to Clea PR

Clea PR has bagged the account of film production/distribution company K Sera Sera. The production house that has been associated with films like ‘Sarkar’, ‘Ab Tak Chappan’, ‘Vaastu Shastra’, ‘My Wife’s Murder’ and ‘Darna Mana Hai’.

Parag Sanghvi, Managing Director, K Sera Sera, said, “We were on the lookout for a PR firm that would add value to our market perception, provide us with image consultancy and guide us towards better brand building. Clea PR’s client portfolio assured us that their experience could provide us with 360-degree PR expertise.”

Vinod G Nair, MD, Clea Public Relations, who is also the man behind India’s first boy band, ‘Band of Boys’, and who is not new to the entertainment industry, said, “In a short period of time, K Sera Sera has grown to become one of the largest and most admired production houses of Bollywood. Our aim is to create a brand with corporate equity that would give K Sera Sera the recognition of being the trendsetter that it is and ensure the company’s financial and geographical growth.”

Sangeeta Kuriakos, CEO, Clea, said, “This marks our foray into the Bollywood heartland and we are looking forward to the creation of an entertainment communication vertical that would handle the entire industry one day.”

Interestingly, Nair has also donned the director’s cap earlier and has plans to get into film direction full-time in the future. He is currently working on a script for a comedy film that would be multi-lingual and international.

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