Premium Italian beer brand Peroni Nastro Azzurro has appointed Eulogy! India as its PR and communications partner. As part of the mandate, the agency will develop and handle strategic communications for the brand and will start with launching the campaign ‘Storie di Stile’, which celebrates an exciting milestone.
Commenting on the association, Darioush Afzali, Marketing Director, SABMiller India said, “We wanted to take on board an agency that would be able to complement our brand communication strategies. We feel Eulogy, with its robust set of lifestyle clients, has a good understanding of the national lifestyle media landscape and will be able to create the positioning we are looking for. We are happy to announce this partnership and look forward to exciting times ahead.”
Reacting to the win, Rohan Srinivasan, Director, Eulogy! said, “Peroni Nastro Azzurro is an iconic Italian brand and I am delighted to partner with them on their ambitious vision that could transform the beer industry in India.”