Top Story


Home >> PR - Watch >> Article

Eulogy! bags PR mandate for Italian beer brand Peroni in India

Font Size   16
Eulogy! bags PR mandate for Italian beer brand Peroni in India

Premium Italian beer brand Peroni Nastro Azzurro has appointed Eulogy! India as its PR and communications partner. As part of the mandate, the agency will develop and handle strategic communications for the brand and will start with launching the campaign ‘Storie di Stile’, which celebrates an exciting milestone.

Commenting on the association, Darioush Afzali, Marketing Director, SABMiller India said, “We wanted to take on board an agency that would be able to complement our brand communication strategies. We feel Eulogy, with its robust set of lifestyle clients, has a good understanding of the national lifestyle media landscape and will be able to create the positioning we are looking for. We are happy to announce this partnership and look forward to exciting times ahead.”

Reacting to the win, Rohan Srinivasan, Director, Eulogy! said, “Peroni Nastro Azzurro is an iconic Italian brand and I am delighted to partner with them on their ambitious vision that could transform the beer industry in India.” 


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow