ENIT Italia, the Italian State Tourist Board, has selected Percept Profile as its PR and communication partner in India. ENIT Italia is organising specific events in three cities – Mumbai, Delhi and Bangalore – to create awareness about Italy as a tourist destination in India through exhibition events titled ‘Italia comes to you’.
Percept Profile has planned and implemented an integrated communication campaign to promote Italy as a tourist destination in India. The integrated communication campaign includes PR, print, radio, outdoor and digital, aimed at reaching not only the general public, but also the opinion leaders, stakeholders, government bodies, businesses and media.
The first exhibition event was held in Mumbai from November 16 to 20, the second exhibition event is being held in Delhi from December 5 to 9, followed by Bangalore from December 17 to 21.