Edelman has named Cornelia Kunze as Vice Chairman, Edelman Asia Pacific. In her new position, Kunze who is currently CEO of Edelman Germany will support David Brain, President and CEO, Asia Pacific and the regional team. Kunze will be based in Mumbai.
Kunze will help develop the consumer and brand planning offering. She will also further develop Edelman’s current stable of German clients in the region, which include BMW, Osram, BASF and TÜV SÜD. In India, Kunze will support Robert Holdheim, Managing Director of Edelman India with the rapid development and expansion of the business in wake of the Tata win by Rediffusion/Edelman.
Commenting on Kunze’s appointment, Brain said, “I worked with Cornelia for seven years in EMEA. During that time she took our business in Germany from $6 million to $18 million.
“Over the past few years, Cornelia has transformed our offering in Germany into what is arguably the most sophisticated of its kind in the market. One piece of this was the acquisition and integration of digital firm GoSub. That experience will be invaluable as we look to continue our development in the Indian market,” said Holdheim.
A new CEO for Edelman Germany will be announced later this month.