Top Story


Home >> PR - Watch >> Article

Dale Bhagwagar offers to PROP up careers in entertainment media

Font Size   16
Dale Bhagwagar offers to PROP up careers in entertainment media

Bollywood’s leading public relations specialist Dale Bhagwagar, who has been instrumental in imaging and branding around a hundred celebrities, including Hrithik Roshan, Govinda, Shilpa Shetty, Priyanka Chopra and films like ‘Don’ and ‘Rock On’, will be conducting a workshop specifically designed for people interested in making a successful career in the entertainment industry and media professions such as marketing, PR, journalism and advertising.

Starting August 16, 2010, the PR Orientation Programme (PROP) is a special 20-day certificate workshop, providing hands-on media training and personalised coaching by Bhagwagar. It encompasses 60 dedicated hours of education, training, coaching, self-help, motivation and leadership through media and communication. PROP will teach scratch-to-finish branding techniques and PR skills at its office in Oshiwara, Mumbai. While revealing business strategies and industry secrets, the workshop will prepare the enrollees to face challenges in the rapidly expanding media field.

Since 1997, Bhagwagar has been leading the entertainment PR brigade in India. Speaking on the programme, Bhagwagar said, “PROP is best for three kinds of people. Firstly, the college student, who can gain a lot of practical experience along with theory. This experience can contribute towards scoring much better in college exams. Secondly, the fresher, who has passed out of college and is aiming for a good career in media. Lastly, PROP is for professionals who are facing challenges in branding themselves, their businesses and organisations through the media. Moreover, the workshop gives a fantastic opportunity to learn a lot about life. With focused knowledge and training, it enhances overall personality.”

The highlights of the PROP workshop include interaction with photographers, journalists, publicists, social media experts and entertainment industry insiders, who will give an in-depth view of the branding, imaging and marketing techniques. The workshop also promises interaction with a film celebrity to know behind-the-scenes details and sessions with a filmmaker to understand the strategy and planning that go into creating and propping and entertainment brand.

Bhagwagar has been featured in almost all prominent publications and TV channels in India and various global media outlets like BBC World, Sky News, Channel 4, The Washington Post, The New York Times, and CNN, among others.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...