Bollywood’s leading public relations specialist Dale Bhagwagar, who has been instrumental in imaging and branding around a hundred celebrities, including Hrithik Roshan, Govinda, Shilpa Shetty, Priyanka Chopra and films like ‘Don’ and ‘Rock On’, will be conducting a workshop specifically designed for people interested in making a successful career in the entertainment industry and media professions such as marketing, PR, journalism and advertising.
Starting August 16, 2010, the PR Orientation Programme (PROP) is a special 20-day certificate workshop, providing hands-on media training and personalised coaching by Bhagwagar. It encompasses 60 dedicated hours of education, training, coaching, self-help, motivation and leadership through media and communication. PROP will teach scratch-to-finish branding techniques and PR skills at its office in Oshiwara, Mumbai. While revealing business strategies and industry secrets, the workshop will prepare the enrollees to face challenges in the rapidly expanding media field.
Since 1997, Bhagwagar has been leading the entertainment PR brigade in India. Speaking on the programme, Bhagwagar said, “PROP is best for three kinds of people. Firstly, the college student, who can gain a lot of practical experience along with theory. This experience can contribute towards scoring much better in college exams. Secondly, the fresher, who has passed out of college and is aiming for a good career in media. Lastly, PROP is for professionals who are facing challenges in branding themselves, their businesses and organisations through the media. Moreover, the workshop gives a fantastic opportunity to learn a lot about life. With focused knowledge and training, it enhances overall personality.”
The highlights of the PROP workshop include interaction with photographers, journalists, publicists, social media experts and entertainment industry insiders, who will give an in-depth view of the branding, imaging and marketing techniques. The workshop also promises interaction with a film celebrity to know behind-the-scenes details and sessions with a filmmaker to understand the strategy and planning that go into creating and propping and entertainment brand.
Bhagwagar has been featured in almost all prominent publications and TV channels in India and various global media outlets like BBC World, Sky News, Channel 4, The Washington Post, The New York Times, and CNN, among others.