Public relations and social media agency Crosshairs Communication has bagged the mandates for men’s office wear brand John Miller and Hyatt Regency Gurgaon.
The agency has been tasked with creating buzz around the “Good Looking Rascal’, the John Miller brand mascot, through social media. Part of the Future Group, John Miller believes that its target audience is actively present in digital media and various social networks. Hence, Crosshairs has been given the social media mandate for the brand.
Meanwhile, it is both PR and social media mandates for Hyatt Regency Gurgaon. In the PR front, Crosshairs Communication has been given the mandate to position the five-star hotel both as a leisure and corporate destination, with special focus on the property’s bars and restaurants –The Long Bar and the Kitchen District.
“For Hyatt, the challenge lies in its location, as we will try to increase the catchment area of the restaurants to include all of NCR, besides ensuring publicity for the grand property. John Miller is another ball game, where it all comes down to the voice we adopt; and how we can translate it into real ROI for the brand,” said Stuti Jalan, MD, Crosshairs Communication.