Criesse Communications, a year old PR agency headed by Gitika Taraporewala, has been appointed as PR counsel to Franklin Covey South Asia and Vishesh Films for their next three movies – ‘Raaz - The Mystery Continues’, ‘Jashn’ and a third yet to be named film based on the floods of 26/11.
Commenting on the development, Gitika Taraporewala, Managing Partner, Criesse Communications, said, “It’s an honour to be charged with the responsibility for representing such stellar brands and people. As an agency, Criesse is focussed on delighting the client by delivering the best possible results in alignment with their business goals. Our growth is purely based on word of mouth recommendations from happy clients, and is a testament to the service we provide.”
Criesse Communications will be managing the visits of David Rock, author of ‘Quiet Leadership’ and head of RCS, the global leader in training ‘executive coaches’, in December, as well as that of Dr Stephen Covey, author of bestselling book ‘7 habits of Highly Effective People’ and co-founder of Franklin Covey, in January 2009.
In India, Criesse began with an offer to represent India’s leading afternooner, Mid-Day as their PR counsel. Since then, the agency has also represented Radio One, Hokey Pokey Ice Creams, Media e2e, Barry Callebaut, Vie Lounge, Trafalgar Chowk, and also managed PR for debuting director Kunal Deshmukh for his film ‘Jannat’.
Taraporewala has over 12 years of international experience in the field of public relations and corporate communications, and has previously worked with leading agencies such as Ogilvy PR and FCB Ulka on accounts such as Foster’s India, Taj Group of Hotels, Britannia, KPMG in India, and then operationally led the Nokia Regional Account, Ogilvy PR’s largest account across Asia, based in Singapore.
She has also worked on PR projects for Gateway, IBM and several others. She has been part of the prestigious Ogilvy 50, a network of young PR professionals across the Ogilvy PR globe. Taraporewala started Criesse in Singapore and offered PR counsel to Kodak, Essential Living and Prasad in Asia and the US.