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PRWatch Corporate Communications meet focusses on communication as driving force for perfect corporate value

Corporate Communications meet focusses on communication as driving force for perfect corporate value

Author | Tasneem Limbdiwala | Saturday, Aug 04,2007 9:35 AM

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Corporate Communications meet focusses on communication as driving force for perfect corporate value

Renu Kakkar, Vice President-Technology and Corporate Communications, Apeejay Surrendra Group, spoke about focussing communication as a driving force for corporate value. Her case study revolved around the points of communication; how its helps in building business competence and sustain productivity, reduce attrition and energise an organisation.

According to Kakkar, communication is a process. She attempted to get audience insights on whether communication is a process, or a system, or a line function. She firmly said, “It cannot be viewed as a line as line function. Yes, the Tatas and Birlas love to do a lot of communication, but not all companies are Tata or Birla.”

Kakkar covered points on forcing a periodic communication health diagnosis for all employees; building communication capacity within leadership and middle management ranks; and establishing synergies between business communication, HR communication and brand promises.

Concluding her talk, she remarked, “Corporate communication should not be viewed as a separate department; it has to be looked upon as core value for the business of your company.”

Tags: e4m

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