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PRWatch Communication is not merely a crisis management tool

Communication is not merely a crisis management tool

Author | exchange4media News Service | Wednesday, Mar 17,2004 7:10 AM

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Communication is not merely a crisis management tool

The unputdownable importance of PR is being felt everyday as businesses expand horizon. Yet, there's a long way to go before it gains a stronger foothold. "Clients still look at PR as a low-cost brand-building component," says Swati Prakash, Chief Executive, CeePee Communications.

Tags: e4m

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