Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Communication consultancy SPAG commences global ops

08-July-2013
Font Size   16
Share
Communication consultancy SPAG commences global ops

Aman Gupta, a healthcare communications veteran and former CEO of Imprimis, has launched a new multi-discipline communications organisation with global footprint. Christened SPAG (Strategic Partners Group), the firm will focus on sectors such as pharmaceuticals, healthcare, social sector, and technology, among others.

SPAG has set up offices in India (New Delhi, Mumbai) and Singapore with network offices in London, Washington and Toronto.

Commenting on the launch, Aman Gupta, Managing Partner, SPAG said, “Research and creativity are increasingly becoming cornerstone for any successful communications campaign, and with SPAG, we will be focused on delivering impact and value based on these two drivers.”

He further said, “Based on interactions with senior management, across industry, a big void was recognised, wherein holistic approach to communications using analytical tools merged with covenants creativity would be provided to the clients so as to ensure that we deliver impact and value for which clients engage us.”

Along with public relations and advocacy, SPAG will provide services that will include aspects such as influencer management, stakeholders mapping, brand marketing, cause marketing, digital marketing, and CSR consulting.

Idea and I.D. are the two unique methodologies that SPAG offers its clients to develop influencer management and CSR programme, respectively.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.