Aman Gupta, a healthcare communications veteran and former CEO of Imprimis, has launched a new multi-discipline communications organisation with global footprint. Christened SPAG (Strategic Partners Group), the firm will focus on sectors such as pharmaceuticals, healthcare, social sector, and technology, among others.
SPAG has set up offices in India (New Delhi, Mumbai) and Singapore with network offices in London, Washington and Toronto.
Commenting on the launch, Aman Gupta, Managing Partner, SPAG said, “Research and creativity are increasingly becoming cornerstone for any successful communications campaign, and with SPAG, we will be focused on delivering impact and value based on these two drivers.”
He further said, “Based on interactions with senior management, across industry, a big void was recognised, wherein holistic approach to communications using analytical tools merged with covenants creativity would be provided to the clients so as to ensure that we deliver impact and value for which clients engage us.”
Along with public relations and advocacy, SPAG will provide services that will include aspects such as influencer management, stakeholders mapping, brand marketing, cause marketing, digital marketing, and CSR consulting.
Idea and I.D. are the two unique methodologies that SPAG offers its clients to develop influencer management and CSR programme, respectively.