NDTV has appointed Comma Consulting as their PR firm.
Following a multi-agency pitch, Comma Consulting ended
up bagging the PR mandate for NDTV’s three channels --
NDTV 24x7, NDTV Profit and NDTV India.
Rakesh Thukral, COO, Comma Consulting, did not divulge
the business size, saying it is an ongoing retainer
Explaining the reasons that helped Comma bag this most
prestigious account, Thukral said, “I think it’s about
the right mix of strategic approach required to meet
the business and communication objectives of the
client and the ability to implement them.”
About the kind of work that Comma would be doing for
NDTV, Thukral said, “We will devise the most
appropriate PR strategy that is required for the three
NDTV channels and work accordingly.”