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PRWatch Comma Consulting bags PR mandate of NDTV channels

Comma Consulting bags PR mandate of NDTV channels

Author | Sumita Patra | Thursday, May 11,2006 8:13 AM

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Comma Consulting bags PR mandate of NDTV channels

NDTV has appointed Comma Consulting as their PR firm. Following a multi-agency pitch, Comma Consulting ended up bagging the PR mandate for NDTV’s three channels -- NDTV 24x7, NDTV Profit and NDTV India.

Rakesh Thukral, COO, Comma Consulting, did not divulge the business size, saying it is an ongoing retainer account.

Explaining the reasons that helped Comma bag this most prestigious account, Thukral said, “I think it’s about the right mix of strategic approach required to meet the business and communication objectives of the client and the ability to implement them.”

About the kind of work that Comma would be doing for NDTV, Thukral said, “We will devise the most appropriate PR strategy that is required for the three NDTV channels and work accordingly.”

Tags: e4m

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