CMCG India, a public relations firm, has bagged the much sought-after GM Motors India account. The account is a comeback for CMCG, having handled it from 1996 to 1999. The new contract, effective from February 1, 2004, is on a one-year retainer basis.
GM Motors India, a 100 per cent subsidiary of General Motors International, has been operating in India since 1995 when it first launched Opel Astra. The company now has two brands, Opel and Chevrolet. It is understood that GM India’s PR activities were earlier handled by Integral PR before Enterprise PR took over. Now, CMCG will handle the entire media strategy for GM Motors India.
“It was the most sought-after account and I am glad we have got it back. CMCG India would be chalking out the complete media strategies for both GM India’s brands Opel and Chevrolet,” says Samir Kale, managing director, CMCG India.
What is the difference between then and now? Kale explains, “In the mid ‘90s when the company had just forayed into India, it was a one product company and today, there are two brands and several products. Under Opel there are the Corsa variants and Vectra, and under Chevrolet there is Optra and Forester.” More launches are awaited from the GM stable. It is understood that GM Motors India is planning to launch Chevrolet Tavera, a multi-utility vehicle in mid 2004.
The agency, which is in its 10th year of operations, currently handles accounts such as ESPN, CNN, Cartoon Network and Pogo, HBO, investment banking firm Lazard India, Radio City and ECS, a management consulting firm.
CMCG also has another agency called Sportz PR which handles Automotive Sports and assists Motorports Association of India (MAI), the ASN of FIA in India. In December 2003, Sportz PR organised the first international motorsport event in India after the hugely popular Himalayan Rally.