The Confederation of Indian Industries (CII) has mandated PR agency Vaishnavi Corporate Communication to be its interface with media. While CII remained tightlipped about the agreement, Vaishnavi has confirmed the development. “The appointment follows the decision by CII to consolidate its communications mandate across various regions. The proposed mandate would encompass CII’s operations both nationally and internationally,” the agency said in a statement.
Vaishnavi would work with CII’s media team in getting coverage for the chamber. The PR firm has already started a media survey on perception about CII, where KV Kamath, CEO and MD, ICICI Bank, recently took over as President, among the journalists. Generally, industry chambers have an internal team of media managers. Vaishnavi has, however, worked with CII on specific events like the Pravasi Bharati Divas and the India-Africa Summit. The other two apex chambers, FICCI and Assocham, have their own in-house mechanism to interact with the media.
Confirming the appointment of Vaishnavi as its strategic communications partner, Chandrajit Banerjee, Director General of CII, said, “We believe that as an organisation, Vaishnavi Corporate Communications has all the key factors to deliver on the strategic needs of the communication programmes of CII. As CII continues its efforts to consolidate its strategic position in nation building and pursue our theme of ‘India @ 75: The Emerging Agenda’, Vaishnavi will play an important role in reaching out to our key
Niira Radia, Chairperson, Vaishnavi Corporate Communications, said, “We are excited to be the strategic communications partner for one of the most prestigious business associations in the country. Our efforts will be driven towards leveraging the pioneering efforts by CII in proactively addressing strategic issues and challenges being faced by
India Inc. We have demonstrated our capabilities in handling such large mandates and will bring forth our learning and experience garnered over the years.”