PRWatch Carving a bigger pie in consumer's mind

Carving a bigger pie in consumer's mind

Author | exchange4media News Service | Wednesday, Apr 14,2004 8:12 AM

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Carving a bigger pie in consumer's mind

With brand building activities coming of age, PR is fast growing as an essential tool to ensure stronger hold on mindshare. It's no more confined within reputation management and media relations, and stands indispensable for building an effective brand image.

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