Carat Fresh Integrated, the experiential marketing agency from Aegis Media Group, has bagged the PR mandate for Royal Selangor. Royal Selangor is a luxury Malaysian brand that manufactures products in pewter. Carat Fresh Integrated will focus on communicating Royal Selangor with the right customer base and assist the brand in establishing its stronghold in the Indian luxury customer base.
Confirming the win, Shirish Jhawar, CEO – India, Royal Selangor said, “We hope to expand our business in India with the expertise of Carat Fresh Integrated. With their assistance, we look forward to creating a strong brand presence in the Indian market.”
Sidharth Ghosh, VP, Carat Fresh Integrated added here, “It is an esteemed account for us and we are looking forward to deliver a valuable PR campaign.”
Royal Selangor has expanded the uses of pewter into new product categories – from children’s gifts and wine accessories to personal accessories such as cufflinks and flash drives.
Established in 1885, Royal Selangor today spans from Kuala Lumpur and Singapore to Shanghai, London, Toronto, Melbourne, Hong Kong and Tokyo. It is now looking to make its mark on Indian grounds.