Top Story


Home >> PR - Watch >> Article

Carat Fresh Integrated wins Siyaram’s PR mandate

Font Size   16
Carat Fresh Integrated wins Siyaram’s PR mandate

Carat Fresh Integrated, an integrated marketing agency from the Aegis Media Group, has won the PR mandate for Siyaram Silk Mills.

Carat Fresh Integrated will handle all of Siyaram Silk Mills’ brands, including Siyaram’s, Royal Linen, Oxemberg, Mistair and others. The agency will create a brand aura amongst Siyaram’s customers and in the process generate huge brand recall, shared an official release.

Commenting on the development, Rahul Akkara, President – Marketing, Siyaram’s said, “We are delighted to have Carat Fresh Integrated as our PR agency. Their understanding of the business and the in-depth market knowledge will help us to achieve our media and business objectives.”

Apart from lifestyle brands, Carat Fresh Integrated PR also handles technology, fashion brands and film PR.

For the record, the Aegis Media India group comprises Carat Fresh Integrated (Experiential), Vizeum, Posterscope, Brandscope, Hyperspace (Retail), Carat, PSI (Airports), Doosra (Creative), Isobar and iProspectCommunicate2.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business