Carat Fresh Integrated, an integrated marketing agency from the Aegis Media Group, has won the PR mandate for Siyaram Silk Mills.
Carat Fresh Integrated will handle all of Siyaram Silk Mills’ brands, including Siyaram’s, Royal Linen, Oxemberg, Mistair and others. The agency will create a brand aura amongst Siyaram’s customers and in the process generate huge brand recall, shared an official release.
Commenting on the development, Rahul Akkara, President – Marketing, Siyaram’s said, “We are delighted to have Carat Fresh Integrated as our PR agency. Their understanding of the business and the in-depth market knowledge will help us to achieve our media and business objectives.”
Apart from lifestyle brands, Carat Fresh Integrated PR also handles technology, fashion brands and film PR.
For the record, the Aegis Media India group comprises Carat Fresh Integrated (Experiential), Vizeum, Posterscope, Brandscope, Hyperspace (Retail), Carat, PSI (Airports), Doosra (Creative), Isobar and iProspectCommunicate2.