Carat Fresh Integrated, an experiential marketing agency from Aegis Media Group, has bagged the PR mandate for Ayushakti, a company providing Ayurvedic solutions.
Carat Fresh Integrated will focus on communicating Ayushakti to the right customer base and assist the brand in establishing itself in the country.
Commenting on the development, Chiranjeev, Marketing Head, Ayushakti said, “We are delighted on this association with Carat Fresh Integrated and hope to reach out to our consumers with their expertise. With their assistance, we look forward to create our strong brand presence in the market.”
Reacting to the win, Sidharth Ghosh, VP, Carat Fresh Integrated said, “Ayushakti is a valued account for us and we look forward to deliver a useful PR campaign which helps the brand reach out to the right audience.”
Ayushakti vaidyas are involved pulse reading, providing health services, manufacture of Ayurvedic herbal food supplements and personal care products, which also have an international distribution.
The Aegis Media India Group comprises Carat Fresh Integrated, Vizeum, Posterscope, Brandscope, Hyperspace, Carat, PSI, Doosra, Isobar, and iProspectCommunicate2.