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Carat Fresh Integrated to handle PR for Pret

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Carat Fresh Integrated to handle PR for Pret

Carat Fresh Integrated (a division of Carat Media Services) has won the PR mandate for Pret, an online shopping destination for designer fashion with products ranging from clothes and shoes to accessories and home décor. With this brand, Carat Fresh would enter the fashion category, besides handling lifestyle and entertainment brands.

Confirming the appointment, Ritika Walia, owner of Pret-Amoda, said, “We are very excited to have Carat Fresh help us reach to wider audience and be present on more forums! We're certain that their excellent relationships in the lifestyle space would help us build strong and meaningful relationships for Pret-Amoda.” sources exclusive selections of fashion products from established as well as independent fashion designers from India. The website also features individually handpicked pieces of the latest and hottest fashion from India’s coveted fashion designers.

Carat Fresh Integrated will focus on communicating Pret-Amoda to its customers that will work towards converting prospective customers into loyal customers and augment brand recall for them.

Carat Fresh Integrated is an integrated marketing communication agency that extends its creativity and strategic understanding of brands to build successful communication platforms through ground activation/ event led engagement programes in urban as well as rural regions and public relations. The client portfolio of Carat Fresh Integrated includes, Baaya Design, Weaving Magic, and ‘Dreams Don’t Die’ (3D horror movie), to name a few. is an online shopping portal that provides customers designer fashion wear from India. Its products include clothes, shoes, accessories and home décor.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.