Carat Fresh Integrated, an experiential marketing agency from the Aegis Media Group, has been assigned the PR mandate for Richfeel.
Richfeel was founded by Dr Apoorva Shah and Dr Sonal Shah in 1986 and provides total personal care solutions.
Confirming the development, Dr Apoorva Shah said, “By appointing Carat Fresh Integrated as our PR agency, we hope to reach out to our consumers and increase our brand recall value. With their assistance we look forward to strengthen our leadership status in the market. Their in-depth media knowledge will help us to achieve our business objectives.”
Sidharth Ghosh, VP, Carat Fresh Integrated added here, “Richfeel is an important win to us, and we will be happy to partner them in achieving their business objectives. Carat Fresh Integrated is growing rapidly, not just in PR, but in the entire gamut of experiential marketing, including activation, rural marketing, events, entertainment and sports marketing.”
Richfeel Trichology has over 54 clinics across India. The company has developed new technologies in the field of trichology such as TST+, HairDX, HTMA and Anagrow. In 2008, Richfeel entered the wellness arena, where they opened their first spa – Richfeel D Tox Spa – in Mumbai. In 2012, Richfeel started a designer hair restoration centre, called Hair Forever.
Carat Fresh Integrated will help Richfeel reach out to the audience via communicating through the right channels, that would in turn support the brand expand its scope across India.