Carat Fresh Integrated, the experiential marketing agency from the Aegis Media Group, has won the PR mandate for Diaped, a multidisciplinary foot clinic. Through this association with Carat Fresh Integrated, the company seeks to reach out to its target audience with the right positioning of the brand.
Confirming the news Bhushan Hemade, CEO, Diaped India said, “The core vision behind Diaped is to provide world-class and holistic foot care service and products. We would like to introduce this multidisciplinary foot concept in the field of Indian podiatry, effectively to be able to remain as leading foot care specialist throughout South East Asia.”
Diaped is a division of UK-based Algeos. The Diaped range of foot care products provides solutions for all four stages of the diabetic foot care programme – prevention, diagnostics, management and education. Diaped aims to prevent foot amputations due to complications of diabetes.
This win comes close on the heels of Carat Fresh bagging the PR duties of Royal Selangor.