February 2008 brought much cheer to Candid Communication as the Kolkata-based PR agency added five new accounts across categories like lifestyle, corporate, and education to its portfolio in one month.
The new acquisitions include Shyam Steel Industries Ltd, fashion store Fashion & I, Amul Innerwear, FACT Accounting for Windows, and Paradigm School of Language.
Shyam Steel Industries Ltd has presence all over the country and supplies TMT bars and structural construction materials throughout the country, including national infrastructural development projects and projects of strategic importance.
Brand ‘FI’ or Fashion & I, is a fashion store for women with outlets in Kolkata, Delhi, Mumbai, Faridabad, Bangalore, Hyderabad, Pune, Surat, Noida, Ludhiana, Amritsar, Jaipur, Raipur, Ahmedabad, Vadodara, Indore, Guwahati, Patna and Varanasi.
Amul Innerwear, the innerwear brand for men from JG Hosiery Pvt Ltd, is placed third nationally and has a wide distribution and sales network across India. The company has recently unveiled its new TV commercial, which is a sequel of the controversial advertisement titled ‘Ye toh Bada Toing Hai’.
FACT Accounting for Windows is an integrated, multi-currency, real-time business accounting program that effectively integrates all the sales, expenses, inventory, and financial accounting systems of a company into one comprehensive package. FACT Accounting for Windows operates on a continuous real-time basis, whereby each financial transaction is immediately posted to all relevant areas of the company’s financial management system. Management, in turn, can rely on this information to provide the most up-to-date picture of the financial status of their company through a series of concise, easy to understand, reports. FACT is being used by more than 9,000 established companies throughout the world. FACT Software International Pte Ltd is the sales and marketing arm of Vedika Software and is located in Singapore.
Paradigm School of Language is a premier learning institute aimed at training students in acquiring effective communication skills.
Commenting on the new wins, Paromita Ghosh, Director, Candid Communication, said, “It’s really satisfying to bag five new clients from completely varied industries. We are really excited about it and looking forward to creating meaningful campaigns that would provide great value to each client.”
Candid Communication has strategic tie-ups with some of the renowned PR agencies in other metros and mini-metros to provide their clients with an all India support. Their list of clients also include Khadim India Ltd, PC Chandra Jewellers, Sony Pictures, Walt Disney, and Specialty Restaurants, and across industries like FMCG, healthcare, food and beverage, jewellery and lifestyle, fashion, financial services, etc.