Lonely Planet has appointed Buzz PR as its communications consultant in India.
Buzz PR will be responsible for all media communications and PR strategy of the launch of Lonely Planet’s first guide book series for the Indian traveller.
Commenting on the appointment, Sesh Seshadri, General Manager – Lonely Planet India said, “Buzz PR has showcased strong credentials and experience with brands in the travel and entertainment space. We, at Lonely Planet, are confident that with their network, creativity and access, our product will be well represented in the Indian market and will generate a strong aura around the brand.”
Ruchika Vyas, Associate Director, Buzz PR said, “Lonely Planet is a world leader in the travel space and a prestigious global brand in itself. We are glad to be part of Lonely Planet’s journey in India. With the added advantage of our team’s expertise in the travel industry, we seek to support the business objectives of Lonely Planet with our insight-driven strategies and campaigns.”
Lonely Planet has almost 40 years of experience in the travel information space. With its fourth global office recently established in Gurgaon, it is all set to cater to the Indian audience with the launch of its new series.