Top Story


Home >> PR - Watch >> Article

Buzz PR bags PR mandate for Lonely Planet India

Font Size   16
Buzz PR bags PR mandate for Lonely Planet India

Lonely Planet has appointed Buzz PR as its communications consultant in India.

Buzz PR will be responsible for all media communications and PR strategy of the launch of Lonely Planet’s first guide book series for the Indian traveller.

Commenting on the appointment, Sesh Seshadri, General Manager – Lonely Planet India said, “Buzz PR has showcased strong credentials and experience with brands in the travel and entertainment space. We, at Lonely Planet, are confident that with their network, creativity and access, our product will be well represented in the Indian market and will generate a strong aura around the brand.”

Ruchika Vyas, Associate Director, Buzz PR said, “Lonely Planet is a world leader in the travel space and a prestigious global brand in itself. We are glad to be part of Lonely Planet’s journey in India. With the added advantage of our team’s expertise in the travel industry, we seek to support the business objectives of Lonely Planet with our insight-driven strategies and campaigns.”

Lonely Planet has almost 40 years of experience in the travel information space. With its fourth global office recently established in Gurgaon, it is all set to cater to the Indian audience with the launch of its new series.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.