Burson-Marsteller, a global public relations and communications firm, has announced formation of a Burson-Marsteller South Asia Network (BMSAN) with the signing of strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal. The Network would be coordinated through Genesis Burson-Marsteller, a wholly-owned Burson-Marsteller company in India.
The agreements were signed in the presence of Bill Rylance, Vice Chairman, Global Development, and Chairman Asia Pacific for Burson-Marsteller, with Strategic Alliance, Sri Lanka; Mediators Pvt Ltd, Pakistan; Cogito Marketing Solutions Ltd, Bangladesh; and Media Tech Associates, Nepal.
“Creating new avenues for growth and network expansion is our strategic priority and we see South Asia as an important growth engine. The agreements signed significantly strengthen our footprint and services in the region through Genesis Burson-Marsteller,” Rylance said.
The growing footprint of Burson-Marsteller in South Asia recognises the emerging economic strength of the region. The region has increased its share in world output from 6 per cent to 8 per cent over the past decade.
“Our Indian and multinational clients are increasingly looking for public relations solutions and reach in the region. The South Asia Network would offer clients the highest return-on-investment on their communication spends by combining the best available local expertise, seamless reach across countries and integration from India,” said Ashwani Singla, CEO, Genesis Burson-Marsteller.
Burson-Marsteller Worldwide CEO, Mark Penn, stressed on the significance of Burson-Marsteller’s extensive affiliate network. He said, “Our affiliates are value-added partners who enable us to meet the needs of our global clients anywhere in the world.”
The Burson-Marsteller South Asia Network would offer a full range of public relations services from media relations to public affairs.