Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Burson-Marsteller establishes South Asia network to be coordinated through India office

18-April-2008
Font Size   16
Share
Burson-Marsteller establishes South Asia network to be coordinated through India office

Burson-Marsteller, a global public relations and communications firm, has announced formation of a Burson-Marsteller South Asia Network (BMSAN) with the signing of strategic alliances with independent public relations companies across Pakistan, Bangladesh, Sri Lanka and Nepal. The Network would be coordinated through Genesis Burson-Marsteller, a wholly-owned Burson-Marsteller company in India.

The agreements were signed in the presence of Bill Rylance, Vice Chairman, Global Development, and Chairman Asia Pacific for Burson-Marsteller, with Strategic Alliance, Sri Lanka; Mediators Pvt Ltd, Pakistan; Cogito Marketing Solutions Ltd, Bangladesh; and Media Tech Associates, Nepal.

“Creating new avenues for growth and network expansion is our strategic priority and we see South Asia as an important growth engine. The agreements signed significantly strengthen our footprint and services in the region through Genesis Burson-Marsteller,” Rylance said.

The growing footprint of Burson-Marsteller in South Asia recognises the emerging economic strength of the region. The region has increased its share in world output from 6 per cent to 8 per cent over the past decade.

“Our Indian and multinational clients are increasingly looking for public relations solutions and reach in the region. The South Asia Network would offer clients the highest return-on-investment on their communication spends by combining the best available local expertise, seamless reach across countries and integration from India,” said Ashwani Singla, CEO, Genesis Burson-Marsteller.

Burson-Marsteller Worldwide CEO, Mark Penn, stressed on the significance of Burson-Marsteller’s extensive affiliate network. He said, “Our affiliates are value-added partners who enable us to meet the needs of our global clients anywhere in the world.”

The Burson-Marsteller South Asia Network would offer a full range of public relations services from media relations to public affairs.

Tags

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...