Top Story


Home >> PR - Watch >> Article

Brodeur launches branded operations in India, TBWA India PR to become Brodeur India

Font Size   16
Brodeur launches branded operations in India, TBWA India PR to become Brodeur India

Brodeur, a strategic communications agency within the Omnicom Group has announced an expansion of Brodeur-branded operations in India. The company has joined hands with the Indian PR operations of its sister Omnicom agency TBWA, giving it immediate access to resources in six Indian cities. This move provides the springboard for Brodeur’s expansion in the sub-continent, and is a key element in the agency’s development strategy for the Asia Pacific region.

This is one of the first announcements that has materialised following Omnicom Group’s VP and President & CEO, Asia Pacific, Michael Birkin’s frequent visits to India. If industry buzz is anything to go by, more such announcements from Omnicom are in the offing.

Dhrubajyoti Gayan, Vice-President, TBWA PR, has been appointed Country Head of Brodeur India and is moving to the company’s Delhi office from Mumbai. “We are obviously delighted at this development. This will give us access to an extensive repository of knowledge, experience and global best practices, as also a network across continents. We expect this to help us bring in even more value for our clients and also to meet the ambitious growth targets we have set for ourselves,” he said. The company plans to recruit new talent as it copes with growing demand for its services.

Brodeur CEO, Andrea Coville, said that expansion in the fast-growing Indian market was key to addressing client demands in the Asia Pacific region. “Until now we have been represented by excellent agencies in India, but as our clients are shifting to take advantage of a global business environment, we wanted to make sure that they could count on a partner with an active and strong presence in India. TBWA/India PR operations were an ideal solution,” she noted. “They have a six-year history of providing high level of service and expertise that are the hallmark of Omnicom agencies, and they are keen to grow as a PR consultancy.”

George John, Chairman, TBWA/India, commented, “Our PR division has grown steadily over the years and this has come at a very opportune moment in their growth plan. I am happy for them and wish them the very best. I think this alliance will help TBWA/India too in further strengthening its bouquet of services.”

Brodeur India, with offices in New Delhi, Mumbai, Chennai, Bangalore, Pune and Coimbatore, joins 11 other offices across the Asia Pacific region and more than 70 other Brodeur | Pleon offices worldwide, one of the foremost global PR organisations.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...