Carat Fresh PR, part of the Aegis Media Group, has won the PR mandate for radio taxi service provider Bookmycab.com.
On awarding the business to Carat Fresh, Avinash Gupta, CEO, Bookmycab.com said, “We are extremely delighted to partner with Carat Fresh Integrated and are looking forward to a strong and successful association. The agency will be responsible for building brand awareness, corporate reputation and strategic visibility for the Bookmycab.com business in India. They have a very successful track record and the required insights the ability to understand our business.”
Reacting to the win, Sidharth Ghosh, Vice President, Carat Fresh Integrated said, “We are truly excited to be associated with Bookmycab.com, which operates in a challenging segment like radio taxi service. We are confident of supporting Bookmycab.com’s business objectives with our insight-driven strategy and effective communications.”