Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Bookmycab.com assigns PR mandate to Carat Fresh PR

27-December-2013
Font Size   16
Share
Bookmycab.com assigns PR mandate to Carat Fresh PR

Carat Fresh PR, part of the Aegis Media Group, has won the PR mandate for radio taxi service provider Bookmycab.com.

On awarding the business to Carat Fresh, Avinash Gupta, CEO, Bookmycab.com said, “We are extremely delighted to partner with Carat Fresh Integrated and are looking forward to a strong and successful association. The agency will be responsible for building brand awareness, corporate reputation and strategic visibility for the Bookmycab.com business in India. They have a very successful track record and the required insights the ability to understand our business.”

Reacting to the win, Sidharth Ghosh, Vice President, Carat Fresh Integrated said, “We are truly excited to be associated with Bookmycab.com, which operates in a challenging segment like radio taxi service. We are confident of supporting Bookmycab.com’s business objectives with our insight-driven strategy and effective communications.” 

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.