BMW India has appointed Genesis Burson-Masteller as its PR agency in India. Ashwani Singla, CEO, Genesis Burson-Marsteller, said, “We have a comprehensive brief for building the BMW brand in India. BMW chose us for our depth of team, rigorous process discipline and high professional standards.”
With its three brands – BMW, Mini and Rolls-Royce – the BMW Group offer cars exclusively in the premium segment of the automotive market, from the small car segment to top-of-the-range luxury limousines.
Along with its automotive business, the BMW Group's activities comprise the development, production and marketing of motorcycles, as well as comprehensive financial services for private and business customers.