PR agency Blue Lotus Communications has bagged nine new accounts across India over the last two months. The new clients signed on include Nasscom Foundation, Parle 20-20, Chennai Live, and Omnia BPO Services, among others. The agency has a core focus on healthcare, technology, brands and finance.
Commenting on the wins, N Chandramouli, CEO, Blue Lotus, said, “The new accounts signed across the country are a reflection of the successful entrepreneurial model that Blue Lotus has insisted on. All our teams and offices are run as independent business units and the team leaders entirely drive the growth. They are the true heroes and we are expanding our ownership to include more of our people all the time.”
He further said, “This is definitely a time when organisations are being cautious about spends while advertising has taken a hit. PR has, in fact, gained in prominence in the communications portfolio. In fact, the addition of our new clients is a direct indication of the same. PR is an indispensable tool in building credibility, popularity and thought-leadership and when the going gets a little tough – more people turn to public relations.”
The five-and-a-half-year old agency has grown to 115 people with nine offices in India. Blue Lotus currently has an array of 50 clients and is poised to double its turnover and number of consultants in the current fiscal.