Blue Lotus bags PR mandate for Kolkata Metropolitan Development Authority
Kolkata Metropolitan Development Authority (KMDA), the civic body for the city of Kolkata, has awarded the tender for its communications mandate for the next two years to Blue Lotus Communications.
The tender was awarded post several rounds of competitive bidding involving several national public relations agencies. Blue Lotus’ efforts were spearheaded by N Chandramouli, CEO & Founder, Comniscient Group, of which Blue Lotus Communications is the flagship entity.
Speaking of the partnership, Chandramouli said, “Having worked with several governmental and civic agencies in the past, Blue Lotus has the necessary expertise in understanding the liaison and communications needs of Kolkata Metropolitan Development Authority.”
He further said, “We have won several accolades on the back of our work for campaigns across public and private sectors such as Vibrant Gujarat across the nation, Kolkata Municipal Corporation out of Kolkata, and the No Smoking campaign out of Mumbai.”
Our typical marketing budget is usually 10 per cent of the topline spend