Bayer Diabetes Care has appointed Blue Lotus Communications as its public relations agency. The agency intends to provide a nationwide reach for the brand through this association.
Speaking on this appointment, N. Chandramouli, CEO, Blue Lotus, said, "Our association with Bayer Diabetes Care reinforces our focus in the healthcare communications sector. Our expertise in the healthcare sector has helped us serve successful alliances with brands like Cipla, Ipca Laboratories and Johnson & Johnson.”
Chandramouli added, “Today, partnering with a globally respected brand like Bayer further reiterates our leadership position in this space. Blue Lotus' national presence will provide Bayer with the necessary reach across the country."
Bayer Diabetes Care is headquartered in the US. Blue Lotus Communications is a four-and-half year-old PR agency, which has a list of over 40 clients that include Ipca Laboratories Ltd, Cipla, Dun & Bradstreet, Sharekhan, Trend Micro, YOU Broadband, and Johnson & Johnson, among many others.