Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Bayer appoints Blue Lotus as communication partner

21-August-2007
Font Size   16
Share
Bayer appoints Blue Lotus as communication partner

Bayer Diabetes Care has appointed Blue Lotus Communications as its public relations agency. The agency intends to provide a nationwide reach for the brand through this association.

Speaking on this appointment, N. Chandramouli, CEO, Blue Lotus, said, "Our association with Bayer Diabetes Care reinforces our focus in the healthcare communications sector. Our expertise in the healthcare sector has helped us serve successful alliances with brands like Cipla, Ipca Laboratories and Johnson & Johnson.”

Chandramouli added, “Today, partnering with a globally respected brand like Bayer further reiterates our leadership position in this space. Blue Lotus' national presence will provide Bayer with the necessary reach across the country."

Bayer Diabetes Care is headquartered in the US. Blue Lotus Communications is a four-and-half year-old PR agency, which has a list of over 40 clients that include Ipca Laboratories Ltd, Cipla, Dun & Bradstreet, Sharekhan, Trend Micro, YOU Broadband, and Johnson & Johnson, among many others.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve