LinOpinion, the public relations division of Lowe Lintas, has been as appointed communications and public relations partner for Babyoye.com in India. The account, which spans 11 markets, will be led out of Mumbai. LinOpinion is tasked with building BabyOye’s media profile in the country, focusing on raising awareness of the company’s offerings in infant-care and mother-care products and services.
On the engagement with LinOpinion, Arunima Singhdeo, Co-Founder and Director, Babyoye.com, said, “We are extremely delighted to partner with LinOpinion and are looking forward to a great working relationship with the agency. LinOpinion displayed to us a sound knowledge of local media and deep insights on buying patterns of our core customer audience, which comprises of mothers.”
Commenting on the mandate, Kavita Lakhani, President, LinOpinion, said, “Babyoye.com has been conceived to provide Indian parents with the opportunity to access the best in pregnancy, infant-care and mother-care brands, at the click of a button. Babyoye.com is a unique proposition – it is India’s first e-commerce portal for mother and baby care products. We look forward to working together to achieve their mission of promoting the Babyoye brand across India.”
Apart from providing a bouquet of products and services related to pregnancy and parenting, customers can avail of specialised service providers who can advise on diet, nutrition, exercise regimen and wellness, among others. Babyoye.com has also brought together experts to help plan and celebrate special occasions like baby showers, birthday parties and other events.
Babyoye.com is integrated with most popular social media engines like Facebook and Twitter for their customer’s stories/ preferences and feedback. The company is headed by Sanjay Nadkarni and Arunima Singhdeo.
Established in 1994, LinOpinion is the PR division of Lowe Lintas. It is the exclusive Indian affiliate of Golin Harris, a leading international PR firm of the Interpublic Group. LinOpinion provides brand image consultancy to leading MNC and Indian companies. With a pan-India presence, LinOpinion today has a strong representation of over 90 leading companies across 35 sectors.