Jabong has appointed Avian Media, a specialist communications consultancy, as its public relations agency. The development comes on the back of a multi-agency pitch process held in New Delhi in July 2012.
Avian Media’s PR mandate is to position Jabong as the leading online fashion and lifestyle portal in India. Through its PR campaign, Avian Media will highlight the USPs of the company, such as the wide selection of products, on-time delivery and quick resolution of any concerns along with an experienced buying team, agile warehouse systems and state-of-the-art customer care centre, shared an official release.
Commenting on the appointment of Avian Media, Manu Kumar Jain, Managing Director, Jabong said, “Of the agencies that presented to us during the pitch, Avian Media showed the best understanding of our brand and PR requirements, and came up with a customised PR strategy to enhance our brand image and visibility among our stakeholders. Given our business model, we need to deliver innovative and sustained communication to become the single ‘go-to’ destination in our customer’s mind when it comes to fashion and lifestyle. Avian Media with its capabilities and experience of managing PR campaigns for leading lifestyle and fashion brands, promises to deliver results that suit our business needs.”
This win will help Avian Media further augment its consumer vertical adding to its repertoire of clients such as PVR Cinemas, MTV, Vh1, Nickelodeon, Huawei Mobile Devices, Hard Rock Café and Shiro, among others.
Nitin Mantri, CEO, Avian Media added here, “We look forward to augmenting value to Jabong’s business through our specialised communication approach that delivers superior quality results for brands.”