New York-based public relations and marketing communications firm, Atwood Partners, is all set to foray into the Asia Pacific region. The firm has appointed Manish Kalghatgi as Managing Consultant for the Asia Pacific region. He will be based in Mumbai. Atwood Partners will commence its Asia Pac operations from June 1, 2006.
Kalghatgi will serve Atwood Partners clients globally, with an emphasis on the Asia Pacific region. He will be reporting to Managing Partner of Atwood Partners, Frank Pinto, who is based in New York. Kalghatgi’s key duties will include building and maintaining client perceptions, working with the international top-tier and local media, and providing communications counsel to senior clients. One of the first clients in the region that Atwood Partners would be catering to is Bain & Company, a global business consulting firm.
Speaking more on the core capabilities of the company, Kalghatgi said, “We will develop message strategies and campaigns, which communicate the value leadership to clients. These message strategies can be implemented in many ways – PR, below the line and other such mediums. We may not get into the execution, but we would be developing message strategies, campaigns and create corporate communication at industry levels. Essentially, our work sphere encompasses both internals and external communication requirement of the client.”
Prior to this, Kalghatgi was with RPG as Corporate Communications Head for almost two years, and with Vaishnavi Corporate Communication for four years.