Approach Communications has bagged the entire gamut of corporate communications and media relations activities for Phytonics India, the Indian subsidiary of US-based Phytonics Enterprises. Approach would also handle the launch initiatives of Phytonics’ emergency contraceptive, XPL7.
Baljit Singh Ghai, Director, Phytonics Enterprises USA, said, “We were looking for a healthcare PR agency which is most suitable for us in terms of generating awareness, credibility of our product as well as image building of the organisation. The presentation made by Approach Communications was in line with our communication approach. Hence, we decided to go with them.”
Sonu Tyagi, Director, Approach Communications, said, “Since we have already worked on a few pharma brands before and enjoy a very good network in pharma and health related media, we will add very good value through our expertise to the launch of XPL7 through our media relations expertise. The communications strategy has been devised for the launch activities and specific PR exercise would be done for image building of the company.”
Approach Communications will handle the entire PR and media relations, image management strategy, and other branding initiatives for Phytonics India, which is introducing XPL7 in India. XPL7, a vaginal suppository, helps in preventing unwanted pregnancy when used within 72 hours of unprotected sexual exposure. The company claims that the product combines a centuries old herbal formulation with the 21st century western medical technology to deliver a unique feminine health choice product. Also, being a herbal formulation, it contains no hormones or steroids.
The company is also thinking of launching other innovative products in the market.