Aman Gupta, Founder and CEO of Imprimis PR, has moved on from the company after over 13 years. Headquatered in New Delhi, Imprimis is part of the Perfect Relations Group. Gupta’s next destination is not yet known.
Confirming the news to exchange4media, Gupta said that he is moving on “to explore what more I can contribute to the PR sector and look at the larger global picture as well as new possibilities”.
When asked about his next move, Gupta said that he was currently serving his notice period and “taking a break”. He also added that healthcare communication will remain his core area. He is also looking at the entire digital and pharma sectors, “the whole aspect of public policy side of it and working on the marketing aspect.”
Gupta’s professional experience ranges from strategy development, brand positioning and corporate reputation management, to crisis communication, media and investor relations, and product campaigns. He acts as an advisor to CEOs, organisations and companies across various sectors.
He developed and implemented a continent-wide media programme for the International AIDS Vaccine Initiative (IAVI). This programme was designed to educate key policy makers, media, civil leaders and communities on issues related to clinical testing and distribution of the vaccine to prevent HIV/AIDS.
Gupta has also been an advisor to corporate and pharma group companies such as Merck - USA, India & Europe, Pfizer India, Johnson & Johnson, Nicholas Piramal India, Apollo Hospitals Group, Almond Board of California, Bill & Melinda Gates Foundation Novartis, besides IAVI, to name a few. He is also on the advisory board of Acumen fund.
Our typical marketing budget is usually 10 per cent of the topline spend