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PRWatch Allergan appoints Blue Lotus as its PR agency for Botox

Allergan appoints Blue Lotus as its PR agency for Botox

Author | exchange4media Mumbai Bureau | Thursday, Dec 15,2005 9:11 AM

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Allergan appoints Blue Lotus as its PR agency for Botox

Allergan India Ltd, the manufacturers of Botox, a product appreciated for its cosmetic and therapeutic value, have awarded their public relations mandate to Blue Lotus Communications Consultancy.

Speaking on the same, Rakesh Julka, Head – Sales and Business Development, India, said, “Even in the pitch stage, Blue Lotus came across as a superior agency with an in-depth understanding of the sector, market and our requirements. As we further consolidate our position in an environment as dynamic as India, we believe our corporate reputation will be a critical competitive advantage. In Blue Lotus we have found a partner who offers various services under one roof and is suitably equipped to provide the perspective that is required to meet our expectations. We are happy to sign on such a passionate team.”

Commenting on the new win, N Chandramouli, CEO, Blue Lotus Communications Consultancy, said, “Botox is one of the most powerful proteins that has cosmetic and therapeutic benefits. We believe in partnering with companies such as Allergan in their communications requirements as it complements our expertise in having successfully engineered brand building programmes of demystifying seemingly complex concepts. Botox adds to the feathers in our healthcare, and now lifestyle, practice.”

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