Top Story


Home >> PR - Watch >> Article

Advisory Board sets the floor for IPRCCA 2013

Font Size   16
Advisory Board sets the floor for IPRCCA 2013

An Advisory Board meeting was organised on April 9, 2013 for the exchnage4media India PR and Corporate Communications Awards (IPRCCA).

The meeting was attended by some of the leading names in India’s PR and corporate communications domain, including Sharif Rangnekar, Director & CEO, Integral PR; Atul Ahluwalia, President - India, Corporate Voice Weber Shandwick; Deepa Dey, Head - Corporate Communications, India & South Asia, Bharti Airtel; Madan Bahal, Managing Director, Adfactors PR; Nikhil Dey, President, Public Relations, Genesis Burson Marsteller; Paresh Chaudhary, Chief Executive Officer, Madison PR; and Roma Balwani, Senior VP & Head, Corporate Communication, Mahindra & Mahindra.

Different topics, categories and approaches came up during the discussions as the industry experts debated on how to analyse creativity and the challenges and expectations ahead for the PR industry.

The experts agreed in unison that social media or new media has become very important for any PR agency. The presence of social media consolidates the brand campaign and gives maximum reach and access.

“Social Media plan for any agency gives an edge to the client as well as the agency,” noted Mahindra & Mahindra’s Roma Balwani.

On a different note, Atul Ahluwalia of Corporate Voice Weber Shandwick wondered whether PR agencies have missed the bus as new media communicators.

The other members also highlighted the use and importance of technology in terms of servicing the clients and how PR can use the latest technologies to keep them in shape.

IPRCCA is slated to take place in May 2013 in the presence of various clients, marketers, advertisers and PR professionals. The idea is to felicitate the hard work of the PR and Corporate Communications fraternity during the course of a calendar year.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by