An Advisory Board meeting was organised on April 9, 2013 for the exchnage4media India PR and Corporate Communications Awards (IPRCCA).
The meeting was attended by some of the leading names in India’s PR and corporate communications domain, including Sharif Rangnekar, Director & CEO, Integral PR; Atul Ahluwalia, President - India, Corporate Voice Weber Shandwick; Deepa Dey, Head - Corporate Communications, India & South Asia, Bharti Airtel; Madan Bahal, Managing Director, Adfactors PR; Nikhil Dey, President, Public Relations, Genesis Burson Marsteller; Paresh Chaudhary, Chief Executive Officer, Madison PR; and Roma Balwani, Senior VP & Head, Corporate Communication, Mahindra & Mahindra.
Different topics, categories and approaches came up during the discussions as the industry experts debated on how to analyse creativity and the challenges and expectations ahead for the PR industry.
The experts agreed in unison that social media or new media has become very important for any PR agency. The presence of social media consolidates the brand campaign and gives maximum reach and access.
“Social Media plan for any agency gives an edge to the client as well as the agency,” noted Mahindra & Mahindra’s Roma Balwani.
On a different note, Atul Ahluwalia of Corporate Voice Weber Shandwick wondered whether PR agencies have missed the bus as new media communicators.
The other members also highlighted the use and importance of technology in terms of servicing the clients and how PR can use the latest technologies to keep them in shape.
IPRCCA is slated to take place in May 2013 in the presence of various clients, marketers, advertisers and PR professionals. The idea is to felicitate the hard work of the PR and Corporate Communications fraternity during the course of a calendar year.