Following a multi-agency pitch, Aditi Technologies has assigned its PR mandate to Hanmer MS&L Communications Pvt Ltd. The pitch had involved seven agencies and three rounds of selection.
Commenting on the new alliance, Divyabh Mishra, Director - Marketing, Aditi Technologies, said, “We at Aditi Technologies have been partnering various global corporations, which has helped us reach where we are in this industry. In today’s competitive and dynamic environment, it’s imperative that we sustain our communication with all our stakeholders to keep them up to date with the developments at Aditi. We welcome Hanmer MS&L as our communications partner and I am confident that our association with them will be a win-win relationship and help us achieve the goals that we have set for ourselves.”
Confirming the development, Jaideep Shergill, Partner & Member, Corporate Leadership Team, Hanmer MS&L Communications Pvt Ltd, said, “We are proud to be associated with Aditi Technologies and to be chosen as their communications consultants. In the recent past, we have started focusing on key industry verticals and information technology is at the forefront of this changed approach. We expect this relationship to go a long way and look forward to playing a strategic role in building the Aditi Technologies brand in India amongst their stakeholders.”
Founded in 1994, Aditi pioneered the idea that great software products can be built out of India and today, represents the best Microsoft software development capability in the world. Strengthened by innovative IP solutions, leading global enterprises and software product companies rely on Aditi to predictably deliver quality products and applications. Based in Bangalore, India, Aditi also has offices in the US and the UK.
Our typical marketing budget is usually 10 per cent of the topline spend